They say the jack of all trades is master of none, and sometimes I fear people get that impression when I tell them about all the things I enjoy doing. However, if you look through my services, you’ll see that I haven’t actually scattered my specialties. Everything below involves design and strategy: two comprehensive areas that I devote my research and practice to. Each of my services is an application of design or strategy and usually both at the same time. I don’t just enjoy designing graphics, I enjoy designing graphics that persuade, entertain or in other ways move an audience. When I’m taking on tactical work, like digital ad campaigns or search engine optimization, I attempt to design the message and reach of the business or organization.
Mobile Apps: Design, Interface, Structure and Functionality
I can help you build your app
Whenever business people talk about mobile apps, it reminds me of the way they talked about websites in the '90s: Everyone feels they need to have one, but most people aren't really sure why or what to do with them.
That's where I come in: I know apps. I study their structure, functions, information flow, controls, art and interface graphics. After we've decided on the major goals you have for the app, I begin working with you and your developer to finalize the app's functionality and organizational structure. I will also design a gorgeous interface for your app that users will love and feel comfortable using, comparable in quality and aesthetics to any publisher out there. All my designs are made to meet the specifications of Apple and other mobile OS makers (including larger graphics for the Retina display on iPhones and iPads).
My Mobile App Design Services
User Interface design and recommendations: Focused on the app’s efficiency, usability and functionality.
Graphic interface design: The overall look and feel of the app.
Titling or logo design: The app needs to have a strong visual identity, along with icons in various sizes for mobile desktops.
Strategy concepts: Helping you to decide what the app needs to accomplish in order to meet the needs of your market.
Search engine optimization and online advertising
When searching for content on the web, most people will only click links on the first few pages of results. The farther back your site appears for a given search, the less likely it is to be clicked. Search engine optimization is a group of methods and procedures for improving a site’s listing rank on important search terms. A great thing about search engine optimization is it has a clear and unambiguous return on investment: You can see the website’s performance increasing, and more traffic to a website means more business.
SEO is more than just submitting an XML sitemap to Google and tweaking the meta tags. I spend time researching your target audience to become attuned to what they are searching for. I compare this with notes taken from search trends and other types of market research. After researching, I begin making changes to the site to optimize it for targeted searches. If you have a developer, I can work with them (or around their code). On the other hand, if you are no longer in contact with your developer I can make any changes myself (I’m also a web developer!) I can also optimize dynamically generated content (this usually comes in handy on larger websites).
Common Business Applications for Graphic and Web Design:
Corporate Identification Packages: A good corporate identification package is the basic marketing foundation that is absolutely necessary for any business. This includes a good visual identification, or logo, which is then carried into letterhead, business cards, envelopes, invoices, fax cover sheets, and every other material used in the company. All of these materials should be designed with care, attention and a unified approach, as they will be highly visible to customers and employees who interact with them daily. Well composed, unified pieces made with up to date graphics and style build your brand, improve marketing and show potential customers that you are intelligent, informed and detail oriented.
Web Design and Development: In 21st century business, a website is mandatory. It’s that simple: no one will take you seriously without one. Your website should be informative and easy to navigate, and contain any and all relevant bits of information about your business. In modern times, your website will usually be the part of your business that customers interact with the most. In other words, it is the “face” of your business, and deserves the attention this position warrants. Many businesses try to cut corners on the web, an action that makes a direct, negative impact on customer exposure and profitability: the website is bigger, farther reaching, more often used and more available (24/7) than your sales team.
User Interface Design:
User Experience Design:
Search Engine Optimization:
Directing Online Advertising Campaigns:
Digital Strategy:
Commonly requested and specific interface and web design tasks:
Wordpress Web Development
Facebook and Twitter strategy direction
Content development and direction for websites
Copywriting
Search engine optimized copywriting
Logo design
